Lead Marketing Business Analyst

Wakefield, MA, United States

Company Description Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg. Job Description We’re leading our industry. Epsilon is an all-encompassing global marketing innovator. We wrote the book on database management, and now we’re writing the future of marketing. We know that true connections create better results, so we work together to develop personalized marketing solutions for consumers. Here, you’ll learn from the best in the business and grow in a team-oriented environment. It’s all about the customer. Working within Epsilon’s PeopleCloud Customer platform, the Lead Marketing Business Analyst will lead, contribute to, produce, and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client and internal technical delivery teams. The Lead Marketing BA will use experience and business knowledge to assist account teams in defining marketing automation solutions, handling challenging client situations, and providing problem resolution. This individual will also be responsible for managing and mentoring a team of Marketing BAs. What you’ll do as a CRM Lead Marketing Business Analyst : Act as a primary point of contact for global and client teams Create campaign business requirement documents based on client discovery/ intake Follow SDLC to build multi-channel marketing campaigns - create functional specs, build complex campaign flowcharts/ workflows, conduct unit/ end to end testing and deployment of the campaigns Build waterfall and ad-hoc reports based on business requirements Proactively work to improve delivery quality, repeatability and on-time delivery of projects/ campaigns Lead and support ongoing, daily campaign management function Lead and support change management and issue management initiatives Help in developing and implementing best practices, standards, methodologies, etc. around campaign processes & automation Directly lead, manage, and coach team members, which includes providing leadership and mentoring, providing feedback, completing performance appraisals, and tracking deliverables Provide technical leadership on client accounts What skills you will use: 8+ years of relevant experience Experience leading/ managing a team Understanding of CRM solutions, marketing concepts and marketing channels like direct mail, email, mobile, etc. Experience in the execution of high-complexity, multi-channel marketing programs across multiple domains/ industries like healthcare, retail, banking financial services etc. Hands-on working experience on HCL UNICA Campaign or Adobe Campaign marketing automation tools Expertise in understanding, analyzing, and interpreting campaign data output Experience translating business campaign strategy into business requirement documents/ functional specifications, creating and executing test plans Good understanding of data warehouse and data mart concepts Expert SQL skills and ability to write queries for data manipulation Ability to write HTML and JavaScript (preferred) Experience managing a function/ process Excellent written and verbal communication skills Ability to effectively navigate and lead a cross functional organization to get work done Detail-oriented, ability to multi-task, prioritize and quickly change priorities Organizational and interpersonal skills Who are we a good fit for? We didn’t become an industry leader through corporate stagnation. We’re constantly changing, and we love working with people who share our adaptability and thirst for knowledge. With new ideas flying around, we thrive on a collaborative spirit. If you want to work for a company that encourages advancement, then come join us. Apply now We’re proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. We’ll never discriminate against anyone’s background or creed. If you’re a forward-thinking team player, we want you to work for Epsilon. Qualifications Additional Information Great People, Deserve Great Benefits We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career. Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. #LI-CM1 REF125847F