Head of Global Running Marketing

Brighton, MA, United States

For over a century, New Balance has inspired athletes and communities of all kinds in their pursuit of excellence. We innovate fearlessly, guided by our core values and we are driven by the belief that conventions were meant to be challenged. We seek leaders and pioneers — because there’s no time to wait around for next. At New Balance, We Got Now. JOB MISSION: New Balance is the largest private athletics brand in the world, with headquarters in Boston, regional divisions in Japan, China, APAC, EMEA and LATAM and business operations in over 130 countries. This is a unique opportunity to lead New Balance’s Global Running Marketing team and influence our brand’s current and long-range growth plans as we focus on being the world’s best running brand. This is a Boston-based role, with periodic domestic and limited international travel (post-COVID / 2022 or after). Responsibilities: Lead the development of NB’s Running Marketing strategy, annual plans and content creation. Lead a senior-level team (three direct reports, seven team members) and agency partners Create vision and execute plans for NB-sponsored events (including the TCS New York City Marathon) and NB sponsored athletes, inclusive of their performance category obligations and status as lead brand ambassadors Provide visible leadership across the organization as a go-to for New Balance Running. Partner closely with departments in Boston, including Sports Marketing, Product Development and Merchandising to achieve common business goals. Collaborate with Visual Merchandising, Retail Marketing and Regional teams to bring the vision for NB Running to life in e-commerce and retail environments Accountable for annual calendar / brand / channel campaign and execution Negotiate significant collaborations and media partnerships High level of decision making, sign off, authority & discretion REQUIREMENTS FOR SUCCESS: 15+ years of progressive experience working within Marketing and related functions. MBA preferred, not required Strong understanding of digital-first demand generation and a proven track record of driving Marketing results in competitive domestic and international markets. Proven leadership skills, including the ability to manage multiple functions against a common outcome. Direct experience, or knowledge, of globalizing marketing strategies and the adopt/adapt/create approach to regionalization of messaging. Superior problem solving and analytical skills and an understanding of relevant social media metrics. Athletic or related industry experience a plus, but not required. Strong execution skills; consistently produce results and meet deadlines Excellent interpersonal, organizational, verbal/written presentation skills Self-starter, confident, proactive about reaching to gain feedback/problem solve Our Benefits: Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. In addition to a comprehensive traditional benefits package (medical, dental, vision, 401k, etc.) we proudly offer a slate of more nontraditional perks – opportunities like on/offsite seminars, customized team building sessions, tuition reimbursement, and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a flexible work schedule, gym discounts, fitness reimbursements, and volunteer opportunities, because work-life balance is more than just a buzzword – it’s part of our culture. Learn more about our Benefits Equal Opportunity Employer: New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran .